As IV drip therapy gains popularity in the wellness community and more 'to-go' coffee shops pop up, I was inspired to create a disruption. "Drip Café" picks up on the trends of wellness to bring your daily cup in the form of IV. In the future where this is possible you sit down to enjoy your coffee and all its benefits through and intra-venous drip.
Flattened menu - inside
Flattened menu - front and back
Futures Wheel of coffee
Through a futures wheel exercise and legacy mapping, I found coffee has a social side that has been deterred in recent years. Similarly, signals indicated people concern for their health in general and regarding caffeine consumption. I saw an opportunity to innovate the concept of cafés, forgoing on-the-go options with IV therapy sessions, which are trendy within the health and wellness realm. The menu takes from real IV pricing and health concepts, but could also read like a restaurant menu with food ingredients.
Coffee timeline, note the "social side" of coffee
